Latest Episode
How to Stand Out and Accelerate Your Career Featuring Alex Flores
Jun 24, 20261h 3m
The Brad Wise Hub
Truth over comfort.Growth over ego.
Helping people build better careers, stronger businesses, and more meaningful lives — through leadership, mindset, and continuous growth.
- 8× Chevrolet Dealer of the Year
- Ferman Chevrolet
- Wise Up Podcast
Weekly insights for operators and leaders. Free — unsubscribe anytime.
The Brand
“The truth will set you free, but first it will make you uncomfortable. Growth requires honesty. Marry the truth and divorce your story. The answers you need are usually hiding in the places you least want to look.”
Core Themes
Ideas that drive everything
Leadership, mindset, automotive growth, and happiness — the four pillars behind Brad's work as an operator, creator, and teacher.
Leadership
Building teams that outperform, creating culture that lasts, and leading from the front in every season.
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Mindset
The internal game behind every external win — discipline, resilience, and the habits of high performers.
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Automotive Growth
Scaling dealership operations, elevating customer experience, and winning in a competitive market.
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Happiness
Success without fulfillment is empty. Designing a life of purpose, balance, and genuine joy.
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Conversations that move the needle
Real talk with operators, leaders, and thinkers — unfiltered insights from the front lines of business and life.
Sep 9, 2025
Cracking the Code of Happiness
57 min
May 28, 2025
Be Easy to Follow
55 min
Mar 24, 2025
"What You Focus on Happens"
47 min
Jan 28, 2025
The Arnold Schwarzenegger Phenomenon
49 min
Success LibraryBrowse the library
Essays, frameworks & field notes
Curated insights on leadership, operations, and the pursuit of a life well-lived.
Mindset6 min read
The Operator's Morning Routine
How the first 90 minutes of your day set the tone for everything that follows.
Leadership8 min read
Five Principles of Dealership Leadership
Lessons from eight Dealer of the Year awards and three decades in the business.
Happiness5 min read
Why Happiness Is a Competitive Advantage
The case for building joy into your leadership philosophy — not as a luxury, but as strategy.
The PlaybookView the playbook
Tools for operators who execute
Frameworks, worksheets, and actionable playbooks — built from decades of dealership leadership.
Framework
DownloadThe Daily Operator Checklist
A repeatable system for staying focused on what moves the needle every single day.
Worksheet
DownloadCulture Audit Worksheet
Assess the health of your team culture and identify the gaps holding you back.
Playbook
Download90-Day Growth Sprint
A structured plan for accelerating dealership performance in one quarter.
Consulting
Bring Brad's operator playbook to your organization
From culture transformation to growth strategy — work directly with an 8-time Dealer of the Year operator who has built, scaled, and sustained excellence for decades.
- Dealership culture & team development
- Leadership coaching for operators
- Growth strategy & performance systems
- Keynotes & executive workshops
“
The best investment you can make is in the people who execute your vision every day.
— Brad Wise
MusicExplore music
Another side of the story
When Brad isn't operating dealerships or recording podcasts, you'll find him writing and performing music — another creative outlet for expression and reflection.
014:12
Midnight on Dale Mabry
Operator Sessions
023:48
Gold Standard
Operator Sessions
035:01
Wise Up (Acoustic)
Unplugged
Newsletter
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